Category Archives: Local Sports Reviews Research

Childhood Obesity Drops in US Cities | National News


Childhood Obesity Drops in US Cities Experts stunned, see a big shift in fight against epidemic  Read more: http://www.kfiam640.com/cc-common/news/sections/newsarticle.html?feed=104668&article=10632780#ixzz2EmULYXm1

Kids Moving More?

Childhood Obesity Drops in US Cities

Experts stunned, see a big shift in fight against epidemic

LocalSportsReviews – hopefully kids are moving more and eating less AND better!

By Matt Cantor,  Newser Staff
Posted Dec 11, 2012 9:05 AM CST
(Newser) – For the first time in decades, a number of US cities are reporting a decline in childhood obesity rates—an unexpected shift that had researchers checking and re-checking their data. Big cities have seen dips: Between 2007 and 2011, the rate fell 5.5% in New York, 5% in Philadelphia, and 3% in Los Angeles. Smaller cities like Anchorage have also seen rates drop. “It’s been nothing but bad news for 30 years, so the fact that we have any good news is a big story,” says New York’s health commissioner.

In fact, it could herald a change in the obesity trend, the New York Times reports. But the reasons for the shift remain unclear. Scientists aren’t sure Michelle Obama-style programs to fight obesity are effective, and researchers don’t know if kids are losing weight or if fewer obese children are starting school, the Times notes. Still, with 17% of those under age 20 obese, cities like Philadelphia have made big pushes against the epidemic, ridding school cafeterias of deep fryers and removing sugary drinks from school vending machines. Now, “the needle is actually moving,” says a researcher.

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Search Engine Optimization Tips for Review Sites: Google Places, Yelp and LocalSportsReviews.com (coming soon)


SEO, By , Published November 25, 2012

Google PlacesThere are several popular online location service websites and apps that can make a big difference for your brick and mortar establishment’s online visibility. If you run a pizza place in Portland, for example, if you can get your establishment near the top of the search list when locals search for a place to grab a slice, you could end up with a lot more walk-in customers. In this article I’ll take a look at a few different sites and ways to help improve your search results and information.

Using Location Directory Pages

Google Places, Yelp, and Foursquare are some of the most popular location search services on PC and smartphones for businesses. They are all free to set up and can offer several additional tools beyond simple directory submission. I’ll also point you towards some other directory sites that could help your business, but these social media sites are some of the most important to get set up, and the additional tools they provide are well worth looking into.

One of the most crucial parts of ensuring your search results will rank now is making sure that your Google Places info is set up and optimized for search. Google Places and Google+ Pages offer great SEO benefits on the most popular search engine. First you will want to make sure that all of your information is correct on your Google Places page. Then you need to verify your location in order to show up on Google’s search engine results page. The quickest way to verify is via SMS, which only takes a couple of minutes.

Here is a helpful article with some great tips on optimizing your page specifically for Google Pages.

Customer Reviews

Customer Reviews are also a big part of how your business will appear in search results. Some companies have been known to pay writers to generate positive reviews, but many of these websites do try to clear false reviews when they can catch them. This factor may seem a bit outside of your control, but really this is where a little bit of customer service can go a long way. By responding and attempting to rectify a negative reviewer’s problem, other users will see this attention to detail, and that reviewer may even go back to adjust his or her review.

Here are some great ideas to generate more quality reviews on Yelp. Good reviews can make a big difference, as a well reviewed establishment is likely to pull many more new customers, so it can be well worth putting some energy into establishing your brand and presence on yelp.

Running promotions to encourage more reviews

Many location sites and apps such as Yelp and Foursquare offer businesses opportunities to promote specials for the online community. This is a great way to engage these communities and generate more reviews and likes for your page. Whether it’s just a like or a full review, a good special can really help get people talking about and sharing your business online.

Address Citations

Another important factor for boosting your search results are the citations for your address and phone number. You need to make sure that your address and number appear the exact same way anywhere they appear on the web. In this case, your address is your citation, and the more it appears around the web, the higher your pages will rank in search results. If alternate versions of your address appear, I would recommend doing whatever you can to fix them. You can use it as your signature in community forums and social media sites as well as submit it to other local directories, to boost your citations and results. If you are not sure which version of your address to use, you should use the exact version that the Post Office would use. You also want to make sure to use a local phone number, as this will rank much more highly within location services than an 800 number or non-regional number like you might be assigned on Google Voice or Skype.

Keywords

You will want to identify what keywords people search for to find the type of business you operate. You should incorporate these keywords into your pages and your images as often as possible (within reason, spamming keywords can result in diminished search results). Here is a helpful free keyword finder from Wordstream, where you can enter a basic keyword related to your business to find several niche related keywords people might be searching for. Also keep in mind that keywords that appear in your title, URL, and within the first 1,000 characters of your page weigh more heavily on the ranking systems than those found near the bottom.

Images

Images are another important step for your location pages. Pictures should be formatted so that they will appear appropriately in a search results page, and since the first uploaded image is the first to appear with your page, I’d recommend using a clearly recognizable logo. Images should be formatted to 290×290 pixels and carry a .jpeg or .png extension. Other useful images to include are a picture of your establishment from the outside, so that visitors can easily recognize it when they arrive, and maybe some images to display your products or portray the services you offer. This article offers a lot of helpful advice on optimizing your images for the web.

Additional websites that can improve search engine results

These are some other pages that Google incorporates into its ranking system, so if they apply to your business I would recommend setting up pages and trying to garner some reviews on these sites:

Angie’s List

AVVO

City Search

Insider pages

Judy’s Book

Service Magic

Not only will these help to boost your search results and give you more places for additional address citations, but it’s a good idea to get linked into these communities so that you can be accessible in regional searches on that many more websites.

Increasing your visibility increases your clients

It’s simple really, the more people see and hear about your establishment, the more people know about the services you offer when they need them. Since most people only search for a place when they are looking to use their services, having your search results rank highly can make a big difference in your customer base. It’s free to list and post with a majority of these sites, so it’s well worth a little bit of your time to make sure you have your information and SEO content in place. I hope these tips and resources can help you on your way! Make sure to check back here at the CEM blog for more tips on SEO and advice for your social media marketing.

Read more at http://www.business2community.com/seo/search-engine-optimization-tips-for-google-places-yelp-and-other-popular-location-pages-0335710#yja10KGmZDdTdwMV.99

 

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Online Reviews and Ratings Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations


Key Takeaways

The importance and value of online reviews is on the way up!

Local consumers are becoming more familiar with online reviews and therefore placing more value and trust in them.

Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before. This growing trust means that users are prepared to make decisions based on fewer reviews.

The continued growth of mobile Internet usage (cell phones & tablets) means that more and more consumers will be searching and finding local businesses online.

The availability of clear and easy to consume review/star-rating content will become even more important to consumers and extremely valuable to local business owners.

The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.

About The Local Consumer Review Survey 2012

This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents.

This is the 2nd wave of the Local Consumer Review Survey. The 1st wave of this survey was conducted in late 2010/early 2011. We compared results between the 2 waves (2010-2012) to determine any change in consumer attitudes and behaviour.*

The following results and charts are taken from Part 1 of the survey; Parts 2 & 3 will be released subsequently (expected: April-May 2012).

*2010 survey had 2,012 participants from US & UK, but not Canada.

Part 1: Consumer Attitudes & Consumption Of Online Reviews

Q1: How many times have you used the Internet to find a local business in the last 12 months?

There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.

Key Findings:

  • Only 15% of consumers said that they had not used the Internet t0 find a local business (vs. 21% in 2010)
  • 16% of consumers said they used the Internet every week to find local businesses (vs. 9% in 2010)

Local Consumer Review Survey - Chart 1 - how often do you use the internet...

Q2: Do you read online customer reviews to determine whether a local business is a good business?

More consumers are reading online reviews now than 15 months ago, with 27% regularly reading online reviews when looking for a local business to use.

Key Findings:

  • 27% of consumers regularly use online reviews to determine which local business to use (vs. 22% in 2010)
  • 24% of consumers never use online reviews. (vs. 29% in 2010)

Local Consumer Review Survey - Chart 2 - how often do you read reviews

Q3: How many online reviews & ratings do you need to read before you feel that you can trust that business?

This year’s survey shows a decline in the number of reviews being read by consumers. Consumers are forming opinions faster and trusting reviews more, leading to lower consumption of reviews.

Key Findings:

  • 65% of consumers read between 2-10 reviews (vs.58% in 2010)
  • Just 7% of consumers read more than 20 reviews (vs. 12% in 2010)

Local Consumer Review Survey - Chart 3

Note:  the total quantity of reviews a business has remains important. Having a high number of reviews gives users more confidence in star ratings (represent an avg. across all reviews) and allow users to feel more confident in the fewer reviews which they do actually read.

Q4: How do online customer reviews affect your opinion of a local business?

More consumers are reading online reviews and using them to form an opinion about local businesses. Positive reviews can establish greater trust in a local business.

Key Findings:

  • 58% of consumers trust a business which has positive online reviews (vs. 55% in 2010)

Local Consumer Review Survey - Chart 4

Q5: How do online customer reviews influence your decision to use/select a local business?

More local consumers are now taking notice of online reviews and online reviews are an important factor in deciding which local business to use. Consumers appear to bess swayed by location and price which don’t represent any guarantee of quality or reliability.

Key Findings:

  • 52% of consumers are more likely to use a local business if they have positive reviews
  • Just 28% of consumers cite location &/or price as main decision making factor (vs. 28% in 2010)

Local Consumer Review Survey - Chart 5

Q6: Do you trust online customer reviews as much as personal recommendations?

Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations.

Key Findings:

  • 72% of consumers trust online reviews as much as personal recommendations

Local Consumer Review Survey - Chart 6

Key Takeaways

The importance and value of online reviews is on the way up!

Local consumers are becoming more familiar with online reviews and therefore placing more value and trust in them.

Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before. This growing trust means that users are prepared to make decisions based on fewer reviews.

The continued growth of mobile Internet usage (cell phones & tablets) means that more and more consumers will be searching and finding local businesses online.

The availability of clear and easy to consume review/star-rating content will become even more important to consumers and extremely valuable to local business owners.

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations.

 

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